Guild
A community and networking app for professionals
CEO and CPO
2022-2024
Pre-Series A Startup
Guild: Building a Better Network for Professionals
From 2022 to 2024, I had the privilege of leading Guild through a critical phase of growth and transformation—first as Chief Product Officer, and then as CEO. Guild was a professional networking and community platform designed to offer a more trusted, high-quality alternative to traditional social media. It was a space built for signal over noise, where senior professionals and industry leaders could build meaningful communities, away from the clutter of performative feeds and shallow engagement.
When I joined, Guild was a promising product with a clear purpose but limited scale. My role was to take that promise and turn it into a sustainable, high-impact business. I led the evolution from early-stage startup to a mature, product-led organisation, delivering both commercial growth and technical excellence.
As CPO, I redefined the product strategy - integrating AI and data-driven capabilities to improve user experience, discoverability and personalisation. I built and scaled our experimentation and analytics infrastructure, enabling the team to iterate rapidly based on insight, not instinct.
As CEO, I drove company-wide transformation - overhauling operations, sharpening our go-to-market strategy, and embedding a performance culture without compromising our mission-led values. In 24 months, we tripled our user base, increased annual revenue by over 260%, and achieved record-breaking retention metrics. We did this by staying obsessively focused on product value, customer needs, and commercial discipline.
I’m proud of what we built at Guild: a principled, privacy-first platform with real utility for professionals and a blueprint for how you scale a meaningful digital product without selling out your users.
Financial Times: Scaling Intelligent Marketing with Data and Design
At the Financial Times, I served as Director of Product for Marketing, leading a cross-functional product and engineering team across London, New York, and Sofia to deliver one of the FT’s most ambitious digital initiatives: building a data-driven, automated marketing platform that could serve millions of subscribers with personalised, real-time communications.
This was a strategic transformation project—less about marginal gains, more about rewiring how a global media business engaged with its audience at scale. I was responsible for the end-to-end product vision and delivery, aligning commercial objectives with customer experience, and making the FT’s marketing stack fit for the next decade.
I introduced and scaled the FT’s first A/B and multivariate testing program across B2C subscriptions, built a foundation for continuous experimentation, and delivered measurable gains in marketing effectiveness. In our first quarter alone, we achieved a £400k upside through more intelligent optimisation.
Under my leadership, we replaced fragmented workflows and siloed tools with a unified, API-first marketing platform. We enabled personalised customer journeys at scale—integrating first-party data, consent management, segmentation logic and campaign orchestration into one intelligent system. This became the foundation for personalised lifecycle marketing across both consumer and B2B arms of the business.
The role also demanded tight collaboration across commercial, editorial, legal, and data science functions—navigating complexity while keeping focus on performance. It was fast, high-stakes, and incredibly fulfilling. Most importantly, it was a showcase of how product thinking, when applied at the right level, can transform not just tools—but outcomes.
Financial Times
Global media organisation with over one million digital subscribers
Director of Product, Marketing
2020-2022
BT Group
Multi-brand digital and telecoms group with national infrastructure and tens of millions of customers
Director of Product and Marketing
2015-2020
Head of Search and Advertising
2011-2015
BT: Leading Digital Transformation Across a National Telco
From 2011 to 2020, I held a series of senior leadership roles at BT Group, culminating in my position as Director of Digital Product and Marketing. BT is one of the UK’s largest and most complex telecoms and digital services businesses, operating across multiple brands including BT, EE, Plusnet and Openreach.
My remit spanned product strategy, digital marketing, customer experience, and operational transformation—delivering innovation at scale for tens of millions of users. I led cross-functional teams to modernise legacy platforms, overhaul customer journeys, and drive growth through digital channels, content, and data.
One of my most defining achievements was leading the 2019 digital relaunch of the BT brand. Starting from a blank sheet of paper, I was given full autonomy to define and execute a digital strategy that reimagined BT’s entire online presence. This included everything from web and app design to social media architecture, content strategy and customer experience. We consolidated fragmented systems, redesigned core user flows, and introduced a unified digital design system adopted across multiple business units.
In parallel, I drove a ground-up reinvention of BT’s social media strategy—consolidating accounts, introducing performance-led content strategies, and significantly improving engagement. As a result, we increased organic performance by over 500%, tripled followership, and materially reduced reputational risk.
Beyond customer experience, I also led BT’s first moves into data commercialisation, pioneering partnerships that merged product, content, and analytics. This included a £14m search partnership with Google, where BT was celebrated as the most optimised search partner in EMEA.
Throughout my time at BT, I worked at the intersection of product, data, content, and technology—managing multimillion-pound P&Ls, scaling agile delivery, and navigating the complexities of a large, regulated business. I built and led high-performing teams, introduced new operating models, and delivered measurable commercial impact while championing innovation and simplicity.
BT was where I learned to lead at scale—balancing strategic vision with operational discipline, and always focusing on delivering real value to users.
Channel 4: Driving Data-Led Marketing Transformation in a Legacy Media Environment
In 2020, I joined Channel 4 as Head of Digital Product, Marketing on a transformation mandate: to modernise how the broadcaster engaged audiences through digital channels, data, and automation. This was a fixed-term, high-intensity leadership role focused on building the strategic and technical foundations for a more personalised, real-time, and data-driven future.
Channel 4 was at a pivotal moment—evolving from a linear broadcaster into a digital-first streaming business. My role was to help accelerate that shift, leading product, technology and strategy across marketing automation, customer journeys, and data infrastructure.
I defined the marketing automation strategy from the ground up—establishing objectives, technical design, vendor partnerships, and internal capabilities. This included rethinking the entire customer lifecycle to enable smarter segmentation, targeted messaging, and more effective cross-channel activation. I also introduced real-time personalisation principles into product journeys to directly support growth of the All 4 streaming platform.
A core part of the challenge was aligning marketing ambition with complex regulatory frameworks around data protection and consent. I played a key role in steering Channel 4’s response to the emerging privacy landscape, engaging at C-suite level and working directly with legal and compliance to build a framework that enabled innovation while maintaining public trust.
This role drew on my ability to lead cross-functional teams in ambiguous, fast-moving environments—bringing together product, data, marketing, and compliance functions to move from strategy to execution at pace.
Channel 4 reinforced my belief that even in established, legacy organisations, meaningful digital transformation is possible when you anchor it in clarity of vision, cross-functional trust, and a focus on value creation.
Channel 4
UK public service broadcaster transforming into a digital-first streaming platform.
Head of Product, Data and Martech
2020
Information Commissioner's Office
The UK’s independent regulator for data protection, privacy, and information rights.
Strategy Advisor
2024-2025
Information Commissioner’s Office: Shaping the UK's Digital and AI Strategy
In late 2024, I joined the Information Commissioner’s Office (ICO) as a Strategic Advisor, brought in to help define and accelerate its vision for digital transformation, innovation, and responsible AI.
The ICO plays a critical national role in overseeing data protection, privacy, and emerging technologies. My remit was to work directly with the executive team to shape the organisation’s digital and technology strategy—ensuring the ICO could lead by example in how it uses data, automation and AI to deliver public value.
I led the development of a forward-looking digital vision grounded in real-world delivery. This included advising on how to responsibly adopt AI within a regulatory context, identifying opportunities for internal automation, and helping the organisation transition to smarter, more data-led ways of working.
My focus was not just on technology, but on transformation: how to align vision, capability and leadership to enable lasting change within a public body. I helped the ICO navigate key questions around AI ethics, risk, and innovation—working across policy, legal, and operational domains to ensure recommendations were both ambitious and implementable.
This role sat at the intersection of regulation, public trust, and frontier technology. It drew on my experience in digital leadership, AI product development, and systems transformation—helping a vital national body modernise its own capabilities while preparing to regulate the technologies reshaping society.
Joint Logic: Bringing Product Discipline to a High-Potential SaaS Startup
In 2025, I worked with Joint Logic, an early-stage healthtech startup developing an AI-driven chat experience for orthopedic surgery. The product helps patients stay informed, prepared, and on track for their procedures—improving readiness and recovery outcomes while reducing the operational burden on clinical teams.
I was brought in to support the team in refining product strategy, shaping early user experience, and ensuring that the technology delivered measurable value to both patients and providers.
The product uses a conversational interface to guide patients through their surgical journey—answering common questions, surfacing timely information, and nudging key behaviours that support pre-op readiness and post-op recovery. For orthopedic practices, this translates into fewer missed surgeries, fewer phone calls, and better patient outcomes.
My role focused on:
Strengthening product positioning for both clinical and commercial stakeholders.
Structuring the onboarding and chat flow logic to ensure clarity, empathy, and compliance.
Advising on early-stage AI use cases that improved relevance without overengineering.
Supporting the team in shaping a roadmap that balanced innovation with delivery discipline.
Joint Logic represents the kind of product I love: a meaningful application of AI, solving real problems for both users and businesses, with clarity of purpose and measurable impact in a critical domain.
Joint Logic
AI-powered chat platform helping orthopedic patients stay on track for surgery while saving clinics time and money
CPTO Advisor
2020
Pre-seed SaaS Startup